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ISSN Partners with PowerBar

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By: Sean Moloughney

Editor, Nutraceuticals World

The International Society of Sports Nutrition (ISSN), Woodland Park, CO, has formed a partnership with PowerBar, Berkeley, CA. The agreement names PowerBar as the official Endurance Nutrition Sponsor of the ISSN organization and the exclusive Endurance Nutrition Sponsor for the 2005 ISSN National Annual Meeting and the series of 2005 ISSN Regional Conferences. PowerBar and the ISSN are also teaming up to supply the latest scientific sports nutrition information to athletes via educational programs, articles on the PowerBar website, newsletters and other means.

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